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Defining Your Difference: Finding Your Genuine Edge to Shorten Your Sales Cycle


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In today’s competitive tech sales environment, standing out isn’t just an advantage—it’s a necessity. But how can you cut through the noise and truly differentiate yourself?

Join 4B Marketing’s Director of Strategy, Sam Grise, and “The Tech Sales Coach,” Dave Elsner, for an insightful episode that promises to highlight your uniqueness and leverage it for a swifter sales cycle.

Expect to learn:

  • Identifying and communicating your unique selling proposition effectively.
  • Implementing a consistent, repeatable sales process customized to your solutions.
  • Techniques for enhancing technical sales teams’ performance from SDR to Sales Engineers.
  • Strategies for improving engagement and nurturing leads through social selling and more.
  • ...more
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    Send This To Your CEOBy Sam Grise