Sign up to save your podcasts
Or
Share Defining Your Ideal Customer Profile and Finding Your Target Accounts
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Defining Your Ideal Customer Profile and Finding Your Target Accounts
Welcome to part one of The Kula Ring's Holiday series! This Holiday season we are going on an ABM journey, first up! Defining an ideal customer and sourcing a target account list to match should be easy, but it isn't. On this episode of The Kula Ring, Jeff and Carman discuss how to craft an ideal customer profile (ICP), identify tools that can help, and warn about pitfalls along the way.
View all episodes
By Kula Partners
5
3333 ratings
Welcome to part one of The Kula Ring's Holiday series! This Holiday season we are going on an ABM journey, first up! Defining an ideal customer and sourcing a target account list to match should be easy, but it isn't. On this episode of The Kula Ring, Jeff and Carman discuss how to craft an ideal customer profile (ICP), identify tools that can help, and warn about pitfalls along the way.