Some businesses think that it is best to target everyone on social media to reach the most people. However, in the long run, this is a waste of time because most people won’t be the perfect customer for your business. Targeting a specific group of people is more effective. Today, we will tell you why you should target a specific audience and how you can reach them.

In this episode we will talk about these important topics:
1:10: What is a target audience?
2:33: How to Identify Your Target Audience
3:30: Identify Your Customers’ Pain Points
4:11: Look at Demographics
4:40: Actions and Activity
6:08: Listen
8:24: Look at the Competition
9:13: List the Benefits of Your Product or Service
10:08: Create Your Target Client Statement

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