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Defining Your Video Style and Brand Identity


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Every successful brand has a video style that is uniquely their own. But what goes into creating your own unique look and feel?  

The Video Island Podcast’s Blake and Mat talk about their own video style and offer tips to create a unique brand identity. From lighting choices to music, motion graphics to editing (star wipes!), learn how to develop your own video style.

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Inside the episode:

02:20 - Framing your subject. 

10:20 - Lens selection

13:20 - Lighting

15:10 - Audio

16:20 - Motion

21:10 - In-camera hacks to add movement

25:00 - Planning for the edit

30:00 - Editing montages and sequences to music

32:35 - Music sources 

34:05 - Choosing music

37:55 - Editing transitions and effects

43:30 - Color correcting vs. color grading 


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Vidyard RadioBy Video Island Podcast