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Defy Expectations: How Max Factor LIPFINITY Redefined a Category
A groundbreaking lip color that defied convention and left the beauty industry buzzing, we’re unpacking the Max Factor LIPFINITY story.
Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to market.
Join us as we discuss:
Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to market.
Join us as we discuss:
- Successfully launching a disruptive product with a small budget
- Overcoming consumer hesitancy through strategic marketing
- Standing out in a saturated market
View all episodes
By Bold Strategies, IncA groundbreaking lip color that defied convention and left the beauty industry buzzing, we’re unpacking the Max Factor LIPFINITY story.
Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to market.
Join us as we discuss:
Today on CPG Launch Leaders we welcome, Heather Burgess, Senior Partner and CMO at Simpactful, and integral part of the launch team that brought LIPFINITY to market.
Join us as we discuss:
- Successfully launching a disruptive product with a small budget
- Overcoming consumer hesitancy through strategic marketing
- Standing out in a saturated market