Truuman Podcast

DEI, Allyship and Gender Equity


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Rethinking Masculinity & Inclusion with Daniele Fiandaca

In this episode of the TRUUMAN Podcast, host Lewis Hackney is joined by Daniele Fiandaca, founder of Token Man Consulting, an inclusion and diversity consultancy dedicated to engaging senior leaders—particularly men—in creating truly inclusive workplaces.

Daniele is a trailblazer in gender equity, recognized as one of the Top 50 Trailblazers in Gender Equality in the UK. He has worked with major brands like HSBC, Channel 4, BNP Paribas, and Ogilvy, and is the co-founder of Masculinity in the Workplace—one of the few I&D events specifically focused on men’s role in gender equity.

About the Guest:

Daniele’s journey began in the advertising world, where he saw firsthand how toxic workplace cultures and gender biases impacted people. This inspired him to shift gears and dedicate his career to transforming workplace culture.

He launched Token Man in 2014 to engage men in conversations around gender equity and help them understand the barriers that women and marginalized groups face. His work isn’t about blame—it’s about inspiring men to become better allies and leaders in the fight for workplace inclusion.

Through consulting, coaching, research, training, and events, Daniele and his team at Token Man Consulting help organizations build truly diverse and inclusive environments where everyone thrives.

What to Expect in This Episode:

  • Why men struggle to engage with the diversity and inclusion conversation
  • How Token Man helps men become better allies and leaders
  • The impact of workplace culture on masculinity and mental health
  • Why gender equity benefits everyone—including men
  • Breaking stereotypes: The ‘Hard as Nails’ movement and challenging toxic masculinity
  • How men can actively support gender inclusion in their workplaces and communities
  • The power of small actions: What men can do today to start making a difference

Key Takeaways:

  • Gender equity isn’t just a ‘women’s issue’—it’s a leadership issue.
  • Men often feel disconnected from conversations around diversity & inclusion, but they play a crucial role in driving change.
  • Being an ally isn’t about guilt—it’s about learning, listening, and taking action.
  • Toxic masculinity harms everyone, including men. Reframing masculinity can create healthier workplaces and relationships.
  • Initiatives like ‘Hard as Nails’ show how small symbolic actions—like painting your nails—can start bigger conversations about masculinity and mental health.

https://www.tokenman.org/consulting

https://hard-as-nails.com/

https://www.eventbrite.co.uk/cc/token-man-spaces-2987469

https://www.linkedin.com/in/danielefiandaca/

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Truuman PodcastBy Lewis Hackney