White Women Wake Up

DEI Backlash: Unpacking White Exhaustion


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In this episode of White Women Wake Up, Karen and Jonelle tackle the growing backlash against Diversity, Equity, and Inclusion (DEI) initiatives. They explore how DEI has been weaponized, why diversity remains a scary concept for many, and the irony of the term "white exhaustion." The conversation dives into the frustration some white allies feel due to a perceived lack of progress post-2020 and how this ties into broader societal patterns of privilege and disengagement. They also examine corporate DEI efforts, the resistance from leadership, and how CEOs view DEI as a double-edged sword. Ultimately, the episode challenges listeners to move beyond exhaustion and reframe the work as a long-term commitment rather than a results-driven endeavor.

Call to Action

  • Shift the Mindset from Results to Commitment – Progress in racial equity and inclusion is a long game. Rather than stepping away when change isn’t immediate, stay engaged and committed.
  • Hold Leadership Accountable – DEI initiatives cannot be effective if they remain siloed in HR. Advocate for leadership to actively embody and support DEI principles rather than using them as a corporate checkbox.
  • Stay Curious, Not Comfortable – Instead of reacting defensively to conversations about DEI, approach them with curiosity. Ask why diversity feels threatening and challenge internal biases.
  • Amplify Success Stories – Instead of focusing on frustration, highlight where DEI efforts are making a difference in organizations and communities. Sharing tangible wins can help maintain momentum.

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White Women Wake UpBy Jonelle + Karen