We’re not just talking about DEI—we’re challenging the entire framework. What happens when the industry treats diversity, equity, and inclusion like a buzzword instead of the baseline? What if “doing the right thing” wasn’t a campaign—it was the culture?

We unpack the message behind the now-infamous “Anti-DEI DEI Club” and why it stirred up much-needed conversations about performative allyship and brand responsibility. This isn’t about being against inclusion—it’s about being against the idea that we still need to prove its value in 2025.

Together, we explore why DEI shouldn’t be a department—it should be standard practice. This is a rallying cry for brands to stop “trying” diversity and start showing up for the communities they profit from. Because the culture has always been the blueprint.

GUEST RESOURCES 

Ashlee Green

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Get In Touch with Brandi Rand!

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LinkedIn | https://www.linkedin.com/in/brandirand/ 

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