Updating Your DE&I Playbook: Improve Workplace Culture and Drive Market Growth. We've heard all of the metrics – diverse companies outperform less diverse companies, inclusion inspires innovation and contributes to purpose culture. DE&I is vital to your bottom line. So why don't more companies do it better? That's the question we put to Michael Bach, founder of the Canadian Centre for Diversity and Inclusion and author of the new book Birds of All Feathers. We discuss the six steps to DE&I transformation, making Diversity, Equity, and Inclusion its own business vertical, and how we can reframe DE&I initiatives for success.