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We hear so much about sales and lead acquisition in the online space but a topic that often doesn’t make it into the conversation is the importance of the client experience.
My guest today is Hannah Nieves, a marketing and business growth expert based out of New York. She supports high-powered entrepreneurs to build iconic brands through her signature trio of marketing, branding and PR. We talk today about providing an exceptional client experience and how this also feeds into your marketing, business strategy and PR.
In this episode, Hannah and I discuss the hidden cost of not investing your time and energy into understanding your client experience. We talk about the power of human to human connection, supporting your client in genuine ways, and how you can still offer a premium service using automation.
Hannah talks about what she calls ‘sensory branding’ and how she looks at the entire customer to create an exceptional experience for her clients. She shares her insights into ways to improve the customer experience by taking every opportunity to gain feedback, particularly at the midpoint and post offboarding points of their journey.
If you feel like you haven’t quite got your customer experience nailed, this is the episode for you. Check it out.
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5
33 ratings
We hear so much about sales and lead acquisition in the online space but a topic that often doesn’t make it into the conversation is the importance of the client experience.
My guest today is Hannah Nieves, a marketing and business growth expert based out of New York. She supports high-powered entrepreneurs to build iconic brands through her signature trio of marketing, branding and PR. We talk today about providing an exceptional client experience and how this also feeds into your marketing, business strategy and PR.
In this episode, Hannah and I discuss the hidden cost of not investing your time and energy into understanding your client experience. We talk about the power of human to human connection, supporting your client in genuine ways, and how you can still offer a premium service using automation.
Hannah talks about what she calls ‘sensory branding’ and how she looks at the entire customer to create an exceptional experience for her clients. She shares her insights into ways to improve the customer experience by taking every opportunity to gain feedback, particularly at the midpoint and post offboarding points of their journey.
If you feel like you haven’t quite got your customer experience nailed, this is the episode for you. Check it out.
LINKS:
Connect With Me: