Direct mail isn't dead. It's back and it's smarter.

In the Season 2 premiere of B2B Marketing Pint, we’re joined by Kris Rudeegraap, Co-Founder and CEO of Sendoso, to break down why gifting and direct mail are showing up again in serious B2B demand gen programs — and why it’s not your grandparents’ mail campaign.

We cover what’s driving the comeback (rising ad costs, crowded inboxes, shrinking email response rates), the best-performing use cases (SDR meeting-booking, ABM buying committees, demo show-rate boosts, customer expansion), and the biggest ways teams screw it up (hello, spray-and-pray). Kris also shares how AI is changing the game with better targeting, address data, personalization, and the move toward always-on, automated sending—more like an ad platform, but physical.

If you want pipeline without just throwing more money at clicks, this one’s for you.