Welcome to Mining Your Own Business Podcast. Each episode will bring in data and analytics gurus from around the world as they regale us with their data analytics stories and enlighten us with their secrets for how to turn data into actionable insights.

In this episode, we are joined by Gerhard Pilcher, the CEO of Elder Research. He is also the author of the book titled Mining your Own Business. In this episode, he talks about his book and the possibility of a second edition. He also discusses the challenges of the new analytics approach, as well as how it compares to previous models. Gerhard underscores the key components needed to drive change and adoption. He also discusses the similarities and differences between successful and failed projects that he has seen in the past. He then ended the conversation by answering the question, “If there was a magic button, where would you use Analytics?”

Key Takeaways
-Discovering what the book "Mining Your Own Business" is all about
-The possibility of a second edition
-What are the  challenges of the modern model of analytics
-The commonalities of successful and failed projects
-What Gerhard hopes to learn from future episodes of this podcast
-If there was a magic "analytics success" button, where would Gerhard use it?

Quotes From The Episode

"Success is when the team is willing to be have their norms challenged." - Gerhard

"Exploring why the analysis is counterintuitive can lead to some of the most significant breakthroughs. However, I believe that people who are unwilling to be questioned may miss out on a tremendous chance." - Gerhard

Books Mentioned in The Episode

Mining Your Own Business

• https://www.elderresearch.com/resource/books/mining-your-own-business-how-to-use-analytics-in-your-business/ 
• Amazon ->https://www.amazon.com/Mining-Your-Own-Business-Understanding/dp/0996712100 

📌Speakers of this Episode

Evan Wimpey | Host
Director of Analytics Strategy at Elder Research
https://www.linkedin.com/in/evan-wimpey-40469b47

Gerhard Pilcher | Guest
Chief Executive Officer at Elder Research
https://www.linkedin.com/in/gerhard-pilcher-a3583122/

Timestamp

[00:00] Intro
[01:24] Gerhard’s Background
[06:32] Gerhard’s Book, Mining Your Own Business
[06:15] Making the 2nd edition of Book and What is the Goal of the Book
[10:47] Challenges for the New Model of Analytics
[18:02] Commonalities on Successful and Failed Projects
[20:03] Topics to Expect in Future Episodes
[24:51] If there was a magic button, where would you use Analytics?
[29:03] Conclusion

Find more show notes, transcripts, & more episodes at:
https://www.elderresearch.com/resource/podcasts/