Topics in this conversation include: 

• Florian discusses his international background and experience with healthcare and cost which has impacted his vision and philosophy for Cedar, describes Cedar as a company to those who come from the international world with no understanding of the US healthcare payment model, and shares the experience for his wife that launched his vision for Cedar. 1:58
• Price transparency is more of a technology issue and communication problem than a willingness issue or data problem. 13:13
• Florian shares several practical steps that Cedar is taking to improve the patient experience in regards to billing. 18:24
• Improving the patient experience from start to finish, including the billing experience, improves overall patient satisfaction which in turn increases the payment collection rate as well as the speed in which payments are received. 21:19
• Florian speaks about the importance of knowing yourself, your values, and your mission as a leader and as a company so that you can speak out about what is important to you as a person and a company without following every political or popular trend. 23:59

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