Experts from Route and Yotpo join the Make it Big podcast to offer their insights on consumer demands for the post-purchase experience this holiday season. From SMS and tracking updates all the way through reviews and loyalty perks, today’s consumers expect reassurance and delight every step of the way — especially amid current supply chain delays. Product marketing leads Katie McKeever from Yotpo and Margaret Julian from Route relay the latest consumer trends and discuss how mastering the post-purchase experience can increase retention and, ultimately, build long-term brand loyalty.