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Delivering Bad News: Tim Cook Gets an A (as in Apple)
Last week Apple revised revenue guidance down for the holiday quarter by 9%. In this episode of the Message Makeover, we discuss the pitch-perfect manner in which Apple delivers the bad news.
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By Dean BrennerLast week Apple revised revenue guidance down for the holiday quarter by 9%. In this episode of the Message Makeover, we discuss the pitch-perfect manner in which Apple delivers the bad news.