Live sports broadcast has always been a one dimensional experience. Multiple cameras capture the live event at the venue but the viewer gets to see only the view that is selected by the producer/director/vision mixer. Similarly a lot of audio is recorded but the viewer has no choice of selecting what he or she wants to hear. 

Today on KitPlus TV we speak with Christof Haslauer from  NativeWaves about how their solutions are being used to address the challenges broadcasters face with delivering content and we ask if there is a demand for viewer personalisation and why should service providers care?

NativeWaves provide broadcasters, OTT service providers and production companies with tools to deliver compelling and immersive, personalised experiences to their viewers by easily integrating into their existing workflows.