Farzad Rashidi is the Lead Innovator and Co-Founder at Respona, the all-in-one PR and outreach software that allows online businesses to build backlinks to boost organic traffic. In this episode, he joins Jenna Sacks to discuss building a productive partnership between sales and marketing. Farzad also shares his steps to a successful demo, from pre-call prep to follow up tactics and how to use your time with a prospect effectively. Visit Salesloft.com for show notes and insights from this episode.