Alright still listening to delivering happiness by Tony Shay and I really I'm loving the book. There's not a bunch of nothing bolts in it but it's just kinda historian and I'm I'm really liking a it a lot getting a ton out of it. He talked about how Amazon block them out or it's really a swapped and but Amazon just leaving them alone to run their own company. So they kinda traded out the their old venture capitalist fund. Sicoy(?) I think was the name of it. He was looking for a shorter term turn around and just at the profit side of it. For amazon he's more interested almost sounds like a little bit of of Tony Shay social experiment and Amazon really pushes their customer service in terms of terms of low price and some other.