Welcome to another episode of The HERO Show. I am your host Richard Matthews (@AKATheAlchemist), and you are listening to episode 214 with Sean Campbell – Delivering Market Data, Clarity & Truth.

Sean Campbell is the CEO and Co-Founder of Cascade Insights—a market research firm that helps organizations seize opportunities in the B2B tech sector.

Sean is also a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top-tier conferences around the world, and has written extensively on technology and business topics.

He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging.

Here’s just a taste of what we talked about today:To Transfer Knowledge as a Superpower

Sean is pathologically incapable of learning something without the desire to teach it to somebody. His superpower involves consistently transferring knowledge to people.

When he learns something, he wants to turn around and teach it. Now, this doesn't mean he's the only expert on the topic because, obviously, someone had to teach him. The duality is always involved in the process.

Cascade’s Driving Force: To Tell The Truth

To tell the truth is Cascade's driving force. Their mission is to figure out the market truth and tell it to as many people as possible.

Sean says this phrase to his clients all the time, "We're happy to tell the truth to as many people as you'll ask".

They learn truths about the market and tell it to as many people as possible, meaning people inside the account under a nondisclosure. The end goal, is to make sure many people inside that company know what they have learned.

Other Topics We Covered on the Show:

• We also talked about Sean’s origin story. His passion for teaching and persistence of learning about technology led him to be who he is now in the marketing research space.
• Then, Sean shares what he learned from building and running his first business.
• Being responsible for everything around him has been Sean’s fatal flaw in his business. He tries to conquer this flaw by putting it in God’s hands.
• We get to know if Sean’s fatal flaw, which is having the need to be responsible for everything, has impacted his ability to delegate.
• Clients who think they know it all have been the arch nemesis at Cascade Insights.
• Lastly, Sean’s guiding principle is to think a lot about what to say and to who you are saying it.

Recommended Tools:

• Kindle Library
• Bear App
• Superhuman
• Obsidian.md

Recommended Media:

Sean mentioned the following books on the show.

• Stall Points by Bever van Derek
• Hard Things About Hard Things by Ben Horowitz

The HERO Challenge

Today on the show, Sean Campbell challenged Dan Cox to be a guest on The HERO Show. Sean thinks that Dan is a fantastic person to interview because he has an excellent sense of where you can make your greatest contribution to a company, an organization or even kind of at a life level. He owns an outfit called Exo Advisors, and he has an interesting story to share.

How To Stay Connected with Sean Campbell

Want to stay connected with Sean? Please check out their social profiles below.

• Website: https://www.cascadeinsights.com
• Email Address: [email protected] 

With that… let’s go and listen to the full episode…