
Sign up to save your podcasts
Or


When your CEO writes the book Value as a Service, you know you have the executive support you need!
In this episode we interview Dr. Jeff Collins, a 15+ year value veteran, who is currently the Sr VP, leading the value program and delivery for business spend management firm Coupa Software.
We discuss the vital importance of executive support to any program, and several specific value enablement elements that Jeff was able to implement with this support to drive stellar value management performance across marketing, sales, customer success and product groups.
By Genius DriveWhen your CEO writes the book Value as a Service, you know you have the executive support you need!
In this episode we interview Dr. Jeff Collins, a 15+ year value veteran, who is currently the Sr VP, leading the value program and delivery for business spend management firm Coupa Software.
We discuss the vital importance of executive support to any program, and several specific value enablement elements that Jeff was able to implement with this support to drive stellar value management performance across marketing, sales, customer success and product groups.