Mary Ellen Beliveau is the founder and CEO of Knowledge to Practice (K2P), an education technology organization specializing in providing educational development to medical providers so they can combat skills gaps, provide high-quality care, and perform at “top-of-license.” Prior to founding K2P, Mary Ellen served as SVP and Chief Learning Officer at the American College of Cardiology, as well as a variety of leadership roles at Suburban Hospital in Bethesda, Maryland. Before entering the medical space, Mary Ellen was an executive at firms including Arnold Worldwide and Hill Holiday.

 

Today, Mary Ellen joins me to discuss her firm, Knowledge to Practice (K2P), and the personal reason she decided to engage in this type of work. She shares some of the reasons medical professionals have a difficult time recognizing and addressing their blind spots and how her firm helps physicians identify gaps and stay up-to-date on best practices. Mary Ellen also highlights the importance of continuity of care and knowledge, and the importance of gaining provider trust.

 

 

 

“Individuals going out and seeking out their own solutions drives discontinuity of care, which is one of the things that drives costs in healthcare.” - Mary Ellen Beliveau

 

 

 

Today on When She Founded:

• Mary Ellen’s early career and what compelled her to pivot into the healthcare education space
• What gets in the way of physicians’ ability to continue learning
• Problems Mary Ellen saw with the existing continuing medical education model
• Why Mary Ellen decided to start her own company
• Why professional development needs to be more than just a box to check off
• What differentiates K2P from other firms in the industry
• The three business models within K2P and some of the challenges faced with these models
• How K2P’s business strategy has evolved over time
• How K2P has responded to the COVID-19 pandemic and what COVID-19 has taught the world
• How continuous professional development relates to continuity of care

 

 

Resources Mentioned:

• MindShare

 

 

Connect with Mary Ellen Beliveau:

• Knowledge to Practice (K2P)
• Knowledge to Practice (K2P) on Twitter
• Mary Ellen Beliveau on Twitter
• Mary Ellen Beliveau on LinkedIn

 

 

 

 

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