Acquiring a new customer can cost five times more than retaining an existing one. 

With that in mind, it makes sense to invest more of your time into finding ways of delivering value to, and extracting value from, your current clients. 

But how do you go about identifying new ways to deliver value? What do customers really need? And which customers are worth spending additional time on?

Our panel will answer all of this and more as they discuss the process and benefits of conducting a customer value assessment:

• Rob Pillans, Founder, Planet Consulting
• Amanda Gascoigne, Coach, Mentor, Author
• Nick Latham, Head of Success, Services and Support MYOB

This latest episode of MYOB Changecast was recorded as part of MYOB's Brighter Future Campaign.