In a confusing industry where so many of us feel overwhelmed by too many choices, Benefit Link simplifies options and empowers employees to make data-driven decisions, so that they can create a "health plan, not a health guess."

But the value of a culture of caring goes even further. Clients are often pleasantly surprised at how this simplicity, transparency and empowerment can help cultivate a culture of caring that leads to happier employees, delivers value for the company and has positive ripple effects throughout the community.

Tune in to this episode to hear how "A culture of caring delivers!"

Robin's first job was a papergirl at age 11, where she learned the power of the extra effort when she would deliver the paper to the front door rather than leaving it at the end of the driveway like her predecessors. This extra effort made her customers very happy because she made their lives easier. She runs Benefit Link that same way, by giving clients an extra effort that makes their lives easier. Benefit Link leverages a proprietary solution to empower small businesses and their employees to take the guesswork out of selecting health plans and make data-driven health plan choices.