Programmatic advertising is a growing, and it's taking large parts of ad budgets. However, marketers are still facing some major challenges that they’re trying to solve, namely ad fraud and brand safety. Ana Villegas, Dell’s marketing director of North America commercial business, said programmatic has big benefits. Villegas joined us at the Digiday Programmatic Marketing Summit held in Scottsdale, Arizona to discuss how Dell navigates through ad fraud and other programmatic snafus.
View all episodes
By Digiday
3.7
77 ratings
Programmatic advertising is a growing, and it's taking large parts of ad budgets. However, marketers are still facing some major challenges that they’re trying to solve, namely ad fraud and brand safety. Ana Villegas, Dell’s marketing director of North America commercial business, said programmatic has big benefits. Villegas joined us at the Digiday Programmatic Marketing Summit held in Scottsdale, Arizona to discuss how Dell navigates through ad fraud and other programmatic snafus.
102 Listeners
73 Listeners