Co-hosts Dave Franchino and Stefanie Norvaisas talk with Deanna Ballew, Chief Innovation Officer of Widen Enterprises, a marketing technology company with a multi-faceted software platform that spans brand management, contact, lifestyle management, life-cycle management, video, and creative management solutions.

Deanna talks about the journey Widen has taken to evolve from engraving to printing to software to meet their users' needs. She shares the company's commitment to learning how to create and effectively executive a 3-5 year innovation pipeline of products and services. A commitment to ongoing learning is critical to the company's 70 years of success and its future.