Demand Better Podcast

Demand Better Podcast

By Dr Bo and CoronaHealth & Fitness
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Demand Better Podcast episodes

  • Demand Better from WEARABLES With Marco Benitez

    Podcast: Demand Better from Wearable Technology feat. Marco Benitez

    ________________________________________

    Guest Overview

    • Marco Benitez: CEO and co-founder of ROOK; former Tae Kwon Do national champion; biomedical engineer with experience at Roche and Novartis; serial entrepreneur with a passion for using technology to make healthcare data more accessible and actionable.

    ________________________________________

    Episode Highlights & Key Points

    • The Problem with Wearable Technology: Marco discusses the current fragmentation in the wearable tech industry—there are hundreds of devices, each with their own data formats and APIs, making it tough for healthcare, wellness, and insurance companies to get a true picture of a person’s health.

    • ROOK’s Mission: The company was founded to solve this exact problem. ROOK offers a unified API that connects data from over 400 wearable devices and health apps, allowing companies to pull standardized health metrics and deliver more personalized, preventive care.

    • Marco’s Personal Journey: From growing up in Mexico to winning national Tae Kwon Do championships, Marco shares how discipline, resilience, and curiosity guided him into biomedical engineering and eventually to high-profile roles in pharma—where he saw the huge potential (and gaping holes) in health data integration.

    • Bridging the Gap: From Data to Action: Marco explains that raw data from devices is only valuable if it’s accurate, standardized, and easily accessible. ROOK’s platform makes it easy for companies to integrate wearable data into their apps, research, or wellness programs without having to build separate integrations for each device.

    • Impact on Healthcare and Insurance: With better, real-time health data, organizations can validate and predict user behavior, improve engagement, and help people take more meaningful action toward their health goals.

    • Data Privacy and Security: Marco emphasizes that ROOK is built to the highest standards of privacy and reliability, ensuring sensitive health information is protected while still being usable for better care and outcomes.

    • Vision for the Future: Marco sees wearable data and unified APIs as key to unlocking a world where healthcare is more predictive, personalized, and preventive. He believes ROOK’s approach will drive the industry toward more human-centered, data-driven wellness solutions.

    ________________________________________

    Notable Quotes & Insights

    • “Health data has the power to improve lives—but only if it’s accurate, standardized, and accessible.”

    • Marco’s journey is as much about personal growth and perseverance as it is about technology: “Discipline and resilience are what translate across sports, engineering, and entrepreneurship.”

    ________________________________________

    Why ROOK Matters

    • ROOK is setting new standards by making health data integration seamless, helping companies and individuals benefit from the full power of wearable technology.

    • The platform is already helping clients in healthcare, wellness, and insurance make smarter, more impactful decisions with real-time health metrics.

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    Useful Links

    • Learn more about ROOK: https://www.tryrook.io/

    • Connect with Marco Benitez on LinkedIn: https://www.linkedin.com/in/marcobzg/

    ________________________________________



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    50 min
  • Demand Better from Fitness in Cancer & AI !

    Don't forget to get your electrolytes here:


    DrinkLMNT.com/fitcare


    You can purchase Healthy For Life the book which Dr Bo was featured in here:

    https://amzn.to/4i8KKwC


    Connect with Kenny here - even book a call:


    https://kennethlo.ai/bio/


    Kenneth Lo is the co-founder of ZenBiz (zenbiz.co), with a career path that includes Big Four, startup, VC/PE, AI consultancy, and angel investing. He specializes in data analytics, AI and digital marketing and is a Masters World Champion (x2) and National Champion (x4) in track cycling.


    Long Bio


    Kenneth is a technologist with a passion for AI, data, and digital marketing. As a former Big Four consultant, now a startup advisor and angel investor, he helps entrepreneurs discover how AI can simplify operations and fuel growth at ZenBiz (zenbiz.co).


    He shares insights from his experiences across startups and corporations, always keeping things practical and data-driven.


    Outside of tech, Kenneth is a 2X Masters World Champion in track cycling and enjoys the thrill of competition.


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    54 min
  • A Primer On Ramadan W/ Faraz Javed

    This is a follow up to last years episode

    https://youtube.com/live/JM2NUQn-bkA?feature=share


    Don't forget to get your electrolytes here:


    DrinkLMNT.com/fitcare


    You can purchase Healthy For Life the book which Dr Bo was featured in here:

    https://amzn.to/4i8KKwC


    Connect with our guest; the Emmy award winning broadcast journalist & TV producer Faraz here:


    https://www.itsfarazjaved.com


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    52 min
  • André Crews Demands Better From Being The CEO of Your Family

    DrinkLMNT.com/fitcare for a free sample pack of all the flavors with any order and 100% satisfaction money back guarantee


    André is a fitness professional on a mission to Redefine DadBod. He started his fitness career as a personal trainer in 2012, owned a CrossFit gym from 2017-2024, and is currently a Senior Coach on the Ladder app. He launched his program Crews Control in 2020 and currently works with over 4000 members around the world. André lives in NJ with his wife Sinead, son Jameson, and two golden retrievers Hawley & Jersey.


    Check out Dr Bo's new book Healthy For Life here:


    https://amzn.to/40O2HsM


    And to work with Dr Bo book a call here:


    Calendly.com/fitcare


    Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5353468462366720

    49 min
  • Demand Better From The Fitness Industry in 2025 with Kyle

    Get a free sample of electrolytes with any order


    DrinkLMNT.com/fitcare


    What are you most excited about in 2025?


    Www.fitcarephysio.com


    Kyle brings 25 years of experience in the fitness industry, having worked as a coach, studio manager, and consultant. Along the way, he’s trained celebrity clients, built high-performing teams, and developed thriving studio cultures. Known for his expertise in recruiting top talent and leadership development, Kyle is dedicated to helping studio owners overcome challenges and achieve lasting success.

    Through FitPath Consulting, Kyle provides expert support in employee recruitment, digital marketing, budget management, and leadership training for general managers, empowering fitness studios to grow and thrive at every stage.
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    59 min
  • Demand Better from MONEY with Tom Shepard

    Get your free LMNT sample with any order:

    DrinkLMNT.com/fitcare
    Tom has worked in the world of finance for over 27 years. He has served as Finance Director at Maine School Administrative District 51, and is the Treasurer of Sea Change Yoga – a Trauma Sensitive offering to underserved populations. Tom was both a student and a teacher as a member of the Omicron Class at the Institute for Civic Leadership producing Writings on the Seven Levels of Sustainable Non-Profits, and taught personal finance and mathematics at Gould Academy in the mid-1990’s. Tom gives workshops using the principles which guide his business to different audiences principally through Currency Camp LLC, has been an interesting guest on various radio shows and podcasts and recently published the book, Money Isn’t Everything, Everything is Money: A personalized approach to valuing Time, Energy, Relationships and Money. Tom is an avid lacrosse player and lives with his family in Cumberland, Maine.
    https://www.shepard-financial.com/who-we-are
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    1 hr 2 min
  • Demand Better Trainer Round Table

    We are joined with 3 of the best.


    Eric Salvador:

    https://www.fhittingroom.com/


    Ruthy Trujillo Rodriguez:


    https://youtube.com/@ruththetruthifbb

    Facebook: https://www.facebook.com/ruththetruthfitness/

    Instagram: https://www.instagram.com/ruthyrod/

    TikTok

    https://vm.tiktok.com/TTPdjwcooN/

    Linktree: https://linktr.ee/ruthyrod


    Adolph Bellamy:


    https://www.linkedin.com/in/adolph-bellamy-4b245b24?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

    1 hr 6 min
  • Demand Better from Life and Reinsurance with Bryan Simms
    Bryan is a Founder and President of Mammoth Life and Reinsurance, the nation’s only minority owned distribution /reinsurance carrier focused on delivering data advantaged digital life products to underserved communities. He is also Managing Partner of PurplePill Ventures a founder-friendly private equity fund focused on creating, building and leveling up insurance, healthcare and financial technology companies led by diverse founders. Prior to Mammoth and Purple Pill, Bryan was one of the original team that created and built Lazard Wealth Management. He authored and executed the marketing plan for the group focusing on single/multifamily offices, endowments, foundations and ultra-high net worth private investors. Before Lazard, Bryan had advised client families at JPMorgan Private Bank and Morgan Stanley for whom compiled a strong record of success raising in excess of $2.5B in new assets. Bryan is a Board Member Emeritus, former Atlanta Chapter President, and current Co-Chair of the Founder’s Council of CavAngels, LLC, a non-profit club composed of University of Virginia alumni, faculty, parents, students and friends of the University whose mission is to provide education and investment in private, early-stage companies associated with members of the UVA family. He is a graduate of The Norfolk Academy (VA), holds a degree in Public Policy Studies from Duke University, where he was a Varsity athlete, as well as an MBA from the University of Virginia Darden School of Business where he served a decade as a Trustee of the Darden School Foundation. Bryan is also active in the alumni strategic planning committee for the Omega Psi Phi Fraternity chapter at Duke University. In his “spare” time, he is a serious martial arts hobbyist, teacher, and competitor, holding black belts in Brazilian Jiu Jitsu, Wing Chun Kung Fu, and Muay Thai based Mixed Martial Arts.
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    51 min
  • Demand Better from the Fitness Industry w/ Geralyn Coopersmith
    Books discussed:
    Movement by Gray Cook
    https://amzn.to/45ZsznG
    Anatomy Trains by Thomas Myers
    https://amzn.to/3VUp8dr
    Geralyn (aka "G") has held leadership roles with some of the most iconic brands in the fitness industry, including: Equinox Fitness, Nike, EXOS
    and Weight Watchers.
    From 2004-2013 Geralyn was the Senior Director of the Equinox Fitness Training Institute (EFTI) for the Equinox Fitness chain. In that role, Geralyn was responsible for: redefining the educational content and process for all Equinox trainers, creating the Equinox Academy training program and providing on-going education for over 2000 trainers in 70 clubs across North America and the UK. At the end of her tenure with Equinox, Geralyn was awarded the "Noxie" for "Lifetime Achievement in Creating an Educational Culture".
    From 2013-2017, Geralyn was the Global Director of Performance and Fitness for Nike, Inc. where she oversaw the re-launch of The Nike Training Club App and led the strategic reset of more than 700 trainers in the worldwide Nike Trainer Network.
    From 2017-2018 Geralyn had two leadership roles at Flywheel Sports, Chief Content Officer and Chief Talent Officer. In that role she was responsible for: defining the fitness experience, ensuring class quality and for the professional development of over 400 instructors in 42 locations nationwide.
    From 2018-2021 Geralyn had two leadership roles at EXOS (formerly, MediFit/Athlete's Performance). Initially she was the Vice President of Member Services, a role in which she was responsible for launching a new suite of ancillary services to the 300 plus corporate locations. During the pandemic shutdown, Geralyn she transitioned to Vice President of Fitness Staff Development, where she was responsible for the training and development of 1200+ fitness professionals across the EXOS portfolio.
    From 2021 to 2022 Geralyn was the Head of Talent & Programming for Forme Life, a start-up competitor to Mirror and Tonal. In that role she was responsible for selecting, training and managing the on-air talent and for defining the fitness programming.
    Most recently, Geralyn was the first-ever Global Head of Coaching for Weight Watchers, Inc. A role in which she was responsible for the learning & development and quality assurance of 4000+ coaches internationally.
    Before moving into her leadership roles, Geralyn was a full-time personal trainer and group fitness instructor for over a decade. Geralyn has an undergraduate degree in psychology from New York University and a Master’s Degree with Honors in Exercise Physiology from Columbia University. She is certified as a Strength & Conditioning Coach by the National Strength & Conditioning Association .
    Geralyn is the author of Fit and Female: The Perfect Fitness and Nutrition Game Plan for Your Unique Body Type. She has an extensive media background, having served as the resident fitness expert on two national television shows, Prevention Magazine’s BodySense (with Mike Rowe) and Simplify Your Life. She has also been featured on: The Today Show, CBS Morning Show, Fox and Friends and The Doctor Oz Show among many others.
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    57 min
  • Demand Better with Adolph Bellamy
    The emergence of health coaching, The beneficial need of ozempic in the battle against obesity, and the lack of access to reliable preventative health across the US/World.
    I'm a graduate of Southern CT state university. I have a degree in Exercise Science (Athletic training if we care to be specific). I was a group fitness instructor for Fantasy Fitness and I've been a personal trainer for 11 years in both the commercial and private world. I've recently evolved to becoming a health coach in order to provide a larger benefit to the community. I enjoy Motorcycle rides, going out with friends & family, and being a student. You don't have to say all of this lol. You can even remix it if you want!
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    52 min

About Demand Better Podcast

From the publisher's feed

Welcome to the Demand Better Podcast - I am Dr. Bo, your friendly worldwide Physio joined by the man, the myth, the legend Corona (Not The Virus). Between the 2 of us we have over 50 years of…