Google searches for self-storage are ticking up — and that could mean a shift in the market.

In this episode, we (Thaddeus Campbell and Chris Berg) unpack current trends in the self-storage industry, including what rental rates, employment patterns, and search interest are telling us about where things might be headed.

We also discuss why institutional capital is returning, how younger demographics are driving demand, and what the slowdown in development means for operators and investors alike.

Follow Thaddeus Campbell: LinkedIn: https://www.linkedin.com/in/itsthadcampbell/

Reach Chris Berg: Email: [email protected] LinkedIn: /chrisbergreal https://www.abernatheyholdingco.com