From Fortune 50 boardrooms to scrappy startup scrums, Santosh Kumar has seen what works—and what flops—when it comes to scaling demand gen across time zones. In this episode, he joins Brian and Brendan for a cross-continental conversation on:

• Why your U.S. playbook won’t work in Vietnam
• What demand gen looks like when partners—and even competitors—join the effort
• Why startups can be too agile, and enterprises not agile enough
• AI: Who has the edge—startups or giants like IBM?
• The #1 mistake in global marketing (and what to do instead)

This one's full of practical, field-tested advice. Whether you're navigating APAC or North America, grab your coffee (or tequila?) and learn how to make demand gen work across borders.