Themes in this episode: 
A "demand plan" is a strategic forecast of how much of a particular crop or livestock product a farmer should produce based on anticipated market demand, taking into account factors like seasonal fluctuations, consumer preferences, and potential market trends, allowing them to optimize production and minimize waste by only growing what is likely to be sold. 

Demand planning is a supply chain management process that enables a company to project future demand and successfully customize company output—be it products or services—according to those projections. It is the linchpin of an effective supply chain, which makes it doubly important to business.

Indiana Strategic Agriculture Plan: https://www.in.gov/isda/programs-and-initiatives/indiana-agriculture-strategic-plan/  

2025 Agronomy Research Summary: https://www.pioneer.com/us/agronomy-science.html  

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