The Sirkin Research Podcast

Demand Research 101

Listen Later

Long Story Short is now the Sirkin Research Podcast. Jeff introduces Victoria Gamlen as permanent co-host of the show going forward. Victoria turns the tables and interviews Jeff about his career - what led to the founding of Sirkin Research, their positioning, and breakdowns of a few case studies. Here are a few other topics discussed:

  • What is demand research and how is it different from market research? (20:58)
  • How to create content for the entire customer journey from original research (25:55)
  • Why 80% of the business value comes from the last mile of getting to know your buyers (14:01)
  • How a subtle change in product name led to a 5x increase in natural search traffic and a $200M exit for FamilyWize (12:37)
  • How Sirkin Research helped Trustpilot prove their value proposition and reach IPO (44:50)
  • Crafting targeted messaging to multiple personas and buyer roles (32:36)


    • Connect with the hosts:
    Victoria Gamlen on LinkedIn
    Jeff Sirkin on LinkedIn

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Sirkin Research PodcastBy Sirkin Research
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    11 ratings