1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?)

4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base?

5:58 How you made the transition from PM to PMM?

11:52 PLG Process using The Price Estimator.

12:39 What are some of the top methods that you have for conducting effective competitive research

16:27 What are some of the best practices when you're implementing a price increase rollout?

20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally?

23:14  How do you make an internal business case for product marketing to own pricing?

26:38  Rapid Fire

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