CARECAST

Dementia Care Beyond the Medical Model


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With dementia cases globally projected to jump to over 152 million by 2050, it is more urgent than ever that we completely rethink our approach to care. In this episode of CARECAST, we move beyond the traditional "broken brain" medical model that has dominated the industry since 1901 and explore a more human-centered, social approach to cognitive decline.

We unpack the "Sunday-Monday Problem" and discuss why arguing logic and facts with a loved one experiencing cognitive fog often creates more distress. Instead, we dive into Jeremy S. Watkins' Mental Landmarks philosophy, showing caregivers how to stop managing a disease and start becoming a "Lighthouse Keeper" for the people they love. You'll discover how to beautifully anchor individuals using the parts of the brain that remain intact the longest: deep emotional connections, familiar places, lifelong passions, and powerful sensory cues like scent and music.

We also break down practical, everyday strategies—including the PTM (Priming, Timing, Miming) model—to help families and professional caregivers step away from sterile, task-based routines. Join us as we learn how to truly preserve the humanity and personhood of those navigating dementia.

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