Facing a cookieless and privacy-first future, publishers must pursue a strategy of deepening their own 1st-party data assets and operations, reducing the need to rely on outside adtech companies. What do you need to do to get ready? What are industry bodies doing to protect your interests?

Panelists Angelina Eng from IAB Tech Lab, Joann Kropp from ALM, and Paul Salomone from MediaFuse, offer insights into how to maximize 1st-party data when the 3rd-party cookie audience tracking technology goes away.