In this episode, Melinda Emerson delves into the potential of TikTok for business growth. She discusses the future of marketing with short form videos, the use of TikTok University, hashtag strategies, and the power of trending sounds. She also shares tips on driving engagement, recording videos for multi-platform sharing, and the importance of TikTok for business growth.

(0:00) Sponsor: Amazon and podcast introduction

(0:48) Embracing TikTok for Business Growth

(1:50) The Future of Marketing: Short Form Video

(2:51) Leveraging TikTok University for Business

(4:32) Hashtag Strategies and TikTok Marketing Ecosystem

(6:07) The Power of Trending Sounds and Going Viral on TikTok

(7:17) Driving Engagement: Call to Action and Email Lists

(8:24) Recording Videos for Multi-Platform Sharing

(9:08) Recap: The Importance of TikTok for Business Growth

(9:32) Podcast closing remarks and outro