HPE Business Insights

Democratizing data science for fun and profit


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Join us for this episode of Discover Performance Weekly as we look at an HP case study on Big Data analytics.

Dana Gardner, principal analyst at Interarbor Solutions, recounts a case study on Big Data analytics from HP. Learn more about the challenge HP faced, and how they were able to gain strategic marketing insights utilizing Big Data analysis. The complete story can be found in the Discover Performance article “The one IT question that transformed a VP’s marketing strategy.”

VP of Strategic Marketing for HP Software Paul Muller sits down with Dana as well as Brian Weiss, VP of Big Data at HP Software, to hear more about how HP marketing teams are currently using HP Big Data tools.

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HPE Business InsightsBy Hewlett Packard Enterprise