In this episode, they chat about:

• why visibility still matters for purpose-driven businesses

• the unfair access gap in traditional PR

• how DIY PR evolved into a scalable tech solution

• what makes Pitch Well different from a simple AI copy tool

• how the platform helps you pitch podcasts, media, and publications

• turning one thought leadership idea into PR + content assets

• affordable access to journalist and podcast databases

• gamifying outreach so PR becomes consistent and sustainable

• the Pitch for Good initiative offering free access to nonprofits

• a special 7-day trial for listeners

Resources + Links:

Learn more about Rebecca and her work at www.rebeccacafiero.com

Start your visibility journey with PitchWell at www.gopitchwell.comUse code REBECCA7 for a 7-day trial (for non-nonprofits).

Follow Rebecca on Social Media: Instagram | @rebeccacafieroLinkedIn | Rebecca Cafiero

Grow your brand, income, and impact! Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit Chicks Who Give a Hoot

Follow along with the podcast on Instagram | @chickswhogiveahoot

Get a Free Brand Audit → www.ellyandnoracreative.com/brand-audit

Show Notes:

In this episode of the Chicks Who Give a Hoot podcast, Sara Chambers welcomes mentor Rebecca Cafiero to discuss PR and why visibility matters for purpose-driven businesses. Rebecca shares her background in journalism, sales, and PR and explains PitchWell, a SaaS "visibility operating system" that uses AI plus built-in processes to help users create pitches in their voice, match with relevant podcasts, and manage outreach without needing PR expertise. The platform includes access to a large contact database (3.8 million podcasts and nearly 10,000 media contacts, with more being added) and is designed to be used in about an hour a week for $97/month. They also highlight Pitch for Good, providing free access for verified nonprofits and veterans, plus live weekly and monthly trainings. A 7-day trial code "REBECCA7" is offered for non-nonprofits.

Rebecca Cafiero is a strategic communications expert, media contributor, and founder of a global PR and visibility firm. She helps entrepreneurs, executives, and thought leaders amplify their message through high-impact media placements and authority-building strategies. With a background in international business and years of experience working with global brands and founders, Rebecca is known for blending sharp positioning with authentic storytelling to elevate influence and credibility.

00:00 Welcome to the Show

01:18 Meet Rebecca Cafiero

01:47 Rebecca's Background and Values

02:38 Why PitchWell Exists

04:31 PitchWell Platform Walkthrough

06:29 Contacts Database and Daily PR

08:10 Pitch for Good Free Access

09:35 Trial Code and Final Wrap