Welcome to the first episode of the Branding Democrats podcast!

In our premiere episode, branding experts Ken Weber and Daryl Weber sit down with Gabriella Martin to talk about their book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.

Ken and Daryl present a framework for envisioning the Democratic brand, examine past branding failures, and explore the concept of "fighting for the people".

We delve into the values and principles that define the Democratic party and contrast them with those of the Republican party. 

Despite most Americans aligning with Democratic values, why aren't people proud to identify as a Democrat? Tune in to hear our thoughts. 

Let's keep in touch. 
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