In this episode of Branding Democrats, we are joined by Jon Cooper, known as @counterpointpolitics on TikTok.

Our conversation explores Jon's analysis of the election and Kamala's campaign.

We delve into how Branding Democrats, the book predicted the outcome of this election and how they failed to listen to our branding guidelines.

Jon talks about the disconnect between the party and working class Americans and how creators can be effective messengers to this group.

We talk about forward looking strategies and why it's more important now than ever to take action.

To hear more from Jon:
TikTok: @counterpointpolitics
Instagram: @counterpoint_politics

Email g[email protected] if you’d like to be a guest on our show.