<p>The publishing company, McGraw-Hill, has just released the 20th Anniversary Edition of Marketing Warfare by Al Reis and Jack Trout, two of my favorite Marketing Theorists.  Who can doubt that we are in a Marketing War?  Where to Practice, and Why one location is superior to another is what decides the War. This session explains it all!</p>

The publishing company, McGraw-Hill, has just released the 20th Anniversary Edition of Marketing Warfare by Al Reis and Jack Trout, two of my favorite Marketing Theorists. Who can doubt that we are in a Marketing War? Where to Practice, and Why one location is superior to another is what decides the War. This session explains it all!

<p>The publishing company, McGraw-Hill, has just released the 20th Anniversary Edition of Marketing Warfare by Al Reis and Jack Trout, two of my favorite Marketing Theorists.&nbsp; Who can doubt that we are in a Marketing War?&nbsp; Where to Practice, and Why one location is superior to another is what decides the War. This session explains it all!</p>

Demographic Warfare

This is an audio podcast targeting doctors, medical and dental students as well as small business owners/consultants who want to consider where to put practices within the United States and how to promote them.  We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development.  Additionally, we will deal with the research indicating media, messages, promotions, and strategies to build and enhance a patient base. 

The Podcast is hosted by Scott McDonald, the leading analyst of practice sites and professional practice marketing in the nation.

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This is an audio podcast targeting doctors, medical and dental students as well as small business owners/consultants who want to consider where to put practices within the United States and how to promote them. We will discuss growth, demographic character, psychographic profiles, competition saturation, and economic development. Additionally, we will deal with the research indicating media, messages, promotions, and strategies to build and enhance a patient base. The Podcast is hosted by Scott McDonald, the leading analyst of practice sites and professional practice marketing in the nation.

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Demographic Warfare

Demographic Warfare