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The belief that change, progress, and performance improvement are solely the responsibilities of others is a myth that Martin Townsend wants to demolish. Martin eloquently dismantles this notion, advocating for a collective and individual commitment to driving sustainable innovation.

Martin's persuasive argument is a call to arms for everyone in the industry—from architects to engineers, from suppliers to clients—to recognize their unique power and responsibility in shaping a sustainable future. He emphasises that making a difference is not only a possibility for each of us but a necessity. 

This segment of the podcast is an essential listen for those ready to be inspired and to take action, understanding that true progress in sustainability and construction innovation begins with individual initiative.

Watch on YouTube: https://youtu.be/8OraOuvoJYU?feature=shared

Follow Martin: https://www.linkedin.com/in/martinjtownsend/  

Learn more about his organisation: https://www.youtube.com/c/BritishStandardsInstitution

 Follow Me: https://darrenevans.komi.io

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