Dylan Collins and Sean Blanchfield talk about the early days of Demonware, the multiplayer middleware company they co-founded in 2003, which developed multiplayer technology for video games studios on Xbox and Playstation, just as online gaming was going mainstream. Demonware's splashscreen will be familiar to many gamers from the countless titles that have incorporated its technology, including major online franchises like Call of Duty and Guitar Hero. Demonware was acquired by Activision Blizzard in 2007, where it continues to operate as the central online technology platform for Activision games.