The American Bar Association published a report stating that 90% of Americans cannot afford to pick up the phone and talk to an attorney. This is the reality with regards to the accessibility of legal services in America. Chris Ward, Independent Associate of LegalShield Business Solutions, talks about how LegalShield can provide individuals, families, and business owners unlimited access to a network of law firms across North America. Chris also shares that people can access LegalShield for a low monthly fee as opposed to high hourly costs of legal services elsewhere. Learn more as Chris demystifies business legal services and shares how he got into LegalShield, what their ideal client would be to help, implementing strict customer service, and more.
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Demystifying Business Legal Services with Chris Ward and Co-Host Meranda Vieyra
This is Chris Ward with https://www.legalshield.com/ (LegalShield Business Solutions). If you are looking for affordable access to quality legal representation and you don’t have any, this is for you.
Welcome to the show, Chris. I’m joined by my cohost, Meranda Vieyra from https://www.denverlegalmarketing.com/ (Denver Legal Marketing). What we’re going to do is talk to Chris Ward with https://www.legalshield.com/ (LegalShield). He works in the Colorado and Wyoming areas. You’ve been with the company for quite some time.
Thank you. It’s an honor to be invited onto the show.
Tell us a little bit about your business and who you serve.
My name is Chris Ward with LegalShield. In a nutshell, LegalShield gives individuals, families and business owners unlimited access to a network of law firms all across North America. As opposed to worrying about high hourly cost, people have unlimited access for a low flat month-to-month fee. Because of that, we have over 1.7 million households over 100,000 businesses across North America protected now.
Backing up, how in the world did you get into LegalShield?
It was a chance encounter. My background was the US Army. I served proudly for eleven years. The true Hollywood story is that in my last year, I was applying for jobs here, there and everywhere. I lived in Monterey, California and I was forced into entrepreneurship. The only job I got called back on was they wanted me to check IDs at the local British pub for $11 an hour. I didn’t think that my resume was only worth $11 an hour. I decided to follow a childhood dream of mine, which was video production. I’m not doing big projects, but I recognize the fact that this was the birth of YouTube and that entertainment was going to change from half-hour shows loaded with commercials to brief fifteen to twenty-minute videos without commercials. That’s what I focused on.
Almost immediately, we resurrected a jazz record label. I saw an opportunity. There was an incredible catalog of albums that nobody had access to. I was always a fan of jazz. I played trumpet growing up through middle school and high school. I started the company. I collaborated with an architect that built a sound studio. He had no knowledge of sound engineering himself, but he was passionate about his area. We collaborated together and we hired an attorney. He charged us a $10,000 retainer. However, I was very naïve having never used an attorney before outside of the office to get my will done. I thought that $10,000 would last us years until I got our first invoice. As I got the invoice for a little over $1,500, I said, “This is in case of an emergency break glass.” I put the attorney on the wall and just started doing what a lot of business owners do. I started Google searching legal questions, downloading legal forms, writing contracts myself and praying to God that they never ended up on a judge’s desk.