Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business.
The post <a href="https://rattleandpedal.com/how-to-write-better-professional-services-case-studies/">Demystifying Case Studies: Why Most Firms Get Them Wrong</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business. The post Demystifying Case Studies: Why Most Firms Get Them Wrong appeared first on Rattle and Pedal.

Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business.
The post <a href="https://rattleandpedal.com/how-to-write-better-professional-services-case-studies/" rel="noopener noreferrer">Demystifying Case Studies: Why Most Firms Get Them Wrong</a> appeared first on <a href="https://rattleandpedal.com" rel="noopener noreferrer">Rattle and Pedal</a>.

Demystifying Case Studies: Why Most Firms Get Them Wrong

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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Demystifying Case Studies: Why Most Firms Get Them Wrong

Demystifying Case Studies: Why Most Firms Get Them Wrong