Join Odette de Beer in this enlightening episode of the "Alignment Advantage" podcast, titled "Transforming CX: Beyond Service and Smiles." Dive into the depths of Customer Experience (CX) and discover why it's more than just customer service or a smile. Odette shares her personal insights and stories, revealing the true essence of CX as an emotional journey that shapes customer loyalty and behavior. Learn the importance of consistency over 'wow' moments and how to design unforgettable experiences that turn customers into brand evangelists. Whether you're a small business owner, a professional in the non-profit sector, or someone passionate about enhancing customer interactions, this episode offers practical advice and real-world examples to help you connect deeply with your customers and transform them into loyal advocates. Tune in to start your journey towards becoming not just the best, but the favorite in your industry. Subscribe to the "Alignment Advantage" podcast for more episodes on creating exceptional customer experiences.

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