In this episode, we discuss the importance of tracking ROI in (digital) marketing, what metrics to look at, how to attribute them, and how financial metrics can help you calculate your ROI. We also discuss the metrics that matter most to your stakeholders to help you generate buy-in.

In this episode, we discuss the importance of tracking ROI in (digital) marketing, what metrics to look at, how to attribute them, and how financial metrics can help you calculate your ROI. We also discuss the metrics that matter most to your stakeholders to help you generate buy-in.

In this episode, we discuss the importance of tracking ROI in (digital) marketing, what metrics to look at, how to attribute them, and how financial metrics can help you calculate your ROI.&nbsp;We also discuss the metrics that matter most to your stakeholders to help you generate buy-in.

Demystifying Digital Marketing ROI

Welcome to The Marketing Schematic, the podcast that dives into the rapidly transforming manufacturing industry, and how sales and marketing teams are driving forward. In each episode, we discuss marketing, business, or operational trends in manufacturing, and talk to subject matter experts on what they're doing to stay ahead of it all.

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Demystifying Digital Marketing ROI

Demystifying Digital Marketing ROI