Pillar content is a complex topic that has prompted a lot of chatter in the inbound community. But it's also misunderstood. That's why I invited one of my absolute favorite fellow content nerds -- Justin Champion, content professor at the HubSpot Academy -- to help me make sense of it all.

Demystifying Pillar Content, Justin Champion of HubSpot

Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?

If so, Content Lab is for you.

Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

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Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.

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Demystifying Pillar Content, Justin Champion of HubSpot

Demystifying Pillar Content, Justin Champion of HubSpot