Today Paul talks all about Sales funnels. He explains what a sales funnel is, its purpose and what components you need to make a one. He also gives top tips and common mistakes to avoid!

 

 

KEY TAKEAWAYS

• Paul has lots of experience in creating sales funnels for his own businesses.
• Sales funnels can be a real pain point for new entrepreneurs.
• A sales funnel is an American term to describe digital marketing, how you take a customer who knows nothing about your business to get to the end of the process or ‘sales funnel’ and buy your product. Often in the UK we refer to it as a ‘customer journey’.
• You don’t have to have a really complex sales funnel, you can easily keep it simple at the beginning. You can add all of the extra, more complicated things as you become more experienced.
• There are five key components to a funnel – Paul outlines all of these in the episode as well as three top tips!

 

 

BEST MOMENTS

 

“The whole concept of marketing is repelling the ones (customers) you don’t want and attracting the ones you do want”

 

“Keep it simple, don’t overcomplicate the process”

 

 

VALUABLE RESOURCES

BulletProof Business Podcast

 

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

 

CONTACT DETAILS

Paul Abercrombie LinkedIn

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