On this episode of Build Momentum: PR Made Easy for Education Organizations, we  we have a chance to chat with Michelle Mercer, who is an education social media marketing expert. 

Michelle Mercer began her career in radio when she was in college, and she went on to become a broadcast journalist for the NPR affiliate in Indianapolis. After that she began working in the corporate programming department of a broadcast group where she analyzed researched and developed music formats for radio stations in major US markets and even a station in Paris.  

She eventually became the music director of a rhythmic station in Boston before becoming the music director and ultimately the program director of Power 106 in Los Angeles, a hip hop station consistently #1 in the ratings. She became a freelance writer for local lifestyle publications and moved to Bend, Oregon. She was an early adopter of social media and began ramping up her knowledge quickly to help grow her own marketing business for many different industries, including education. 

Michelle shares how social media can be particularly important right now for education organizations to communicate updates and changing plans. Michelle breaks down the basics for launching social media pages including how to get started, how to implement your defined strategies, and how to track your results. 

If you are a novice, or you consider yourself a social media expert, most likely you will still glean a few nuggets in this episode that you can implement right away. 

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About "The Secret to Transformational Leadership," which Sarah co-authored with Dr. Quintin Shepherd:
Transformational Leadership Secret website
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