Description:

Guest: Peter Krull, Partner and Director of Sustainable Investing at Earth Equity Advisors around $200M

Website: EarthEquityAdvisors.com

​Here’s more information on Peter's

Green Sage Sustainability Portfolio:

https://www.earthequityadvisors.com/green-sage/

Here is the link to the book Peter Mentioned:

https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137404

Bio:

Peter Krull, CSRIC, is a Partner and the Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company. He is also the 2024 Investment News ESG/Responsible Investing Advisor of the Year, 1 and a well-known thought leader in the sustainable investment industry, advocating for fossil-fuel-free and sustainable, responsible, and impact (SRI) investing.

Practicing sustainable investing for over 20 years, Peter believes in the power of positive, solutions-based investing. At Earth Equity, Peter focuses on creating and managing the firm’s SRI investment portfolios, educating investors and advisors alike on the dangers of greenwashing, and writing thought leadership pieces.

In 2021, Peter won the ThinkAdvisor Luminaries Award for Thought Leadership and Education 2 as well as the Sustainable Champion Award from the North Carolina Business Council in 2022. 3 He was ranked in the AdvisorHub listing of fastest-growing advisors in America for 2022. 4

Peter is a contributor to Forbes and Kiplinger and has been quoted in The New York Times, Barron’s, Bloomberg, Money Magazine, Investor’s Business Daily, MarketWatch, and many others. In addition, he has been regularly featured in numerous podcasts, magazines, and online articles. He hosts the video podcast, Dollars;

Change: The Experts Guide to Sustainable and Responsible Investing and his book The Sustainable Investor: A Guide to Responsible Investing for Financial Advisors will be released by Wiley in 2025.

A native of Western New York, Peter lives in Asheville, NC, with his wife, Dr. Melissa Booth, a scientist, science communicator, and novelist, and their very spoiled cat, Cleo. They drive electric vehicles and live in a solar and battery-powered house.

1 Awarded June 2024 for the 2023-2024 year period by InvestmentNews. No compensation was provided.

2 Awarded November 2021 for the year 2021 by ThinkAdvisor. No compensation was provided.

3 Awarded January 2023 by the North Carolina Business Council for the year 2022. No compensation was provided.

4 Awarded November 2022 by AdvisorHub for the year 2022. No compensation was provided.