In the last 12 months, we've seen mobile engagement surpass desktop usage for the first time ever. With apps being such an intrinsic part of the mobile shopping experience, why has affiliate been so slow to adopt app tracking? Junction Live host and CJ's Global VP of Marketing, Nicole Ron, and Kelly Merkel, CJ's VP of Publisher Development are joined by Chris Maddern, Co-founder & Chief Innovation Officer at mobile commerce platform, Button. Together they set out to demystify the app ecosystem, debunk common misconceptions, and geek out about their favorite apps.

Read a full transcript of this podcast and learn more on Junction: https://bit.ly/3g49kky

Learn more about Button: https://www.usebutton.com/

Learn more about CJ & Button's Partnership: https://bit.ly/3g1vHY3

Read Google's Messy Middle Study: https://bit.ly/3w9bLIc